THE ZERO
The Zero: The origin. Defined by pure form, this is ROUD's foundational first collection.
ROUD was born out of frustration with the sameness in kids’ fashion. We set out to create a brand for those who are bold, curious, and unapologetically themselves.
Street Stories
ROUD’s debut campaign captures the heartbeat of youth culture—bold, fearless, and original.
Every frame tells a story of self-expression, creativity, and style that refuses to blend in.
It’s a celebration of curiosity, confidence, and the freedom to be themselves.
ROUD IS THE NEW STREET LANGUAGE · MADE FOR THE BOLD · BUILT FOR THE BRAVE · DESIGNED FOR THE NEXT GENERATION (8-16)·
Featured collection
ROUD DRAGON TEE
ROUD DRAGON TEE
$28.00 AUD
ROUD COLLEGIC TEE
ROUD COLLEGIC TEE
$28.00 AUD
ROUD FLAME TEE
ROUD FLAME TEE
$28.00 AUD
ROUD BRICK TEE
ROUD BRICK TEE
$28.00 AUD
Designed to Matter
Bold designs. Zero compromises.
ROUD isn’t just streetwear—it’s a statement. We stand against mass production and fleeting trends.
Every piece is crafted for the next generation—kids who create, explore, and refuse to blend in. From the classroom to wherever life takes them, ROUD is made to last and designed to matter.